I can talk about the things I cant talk about on the radio. Its just like life. It sounds like you have things figured out, that you have confidence in your business. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. The medium. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. A very special episode discussing the difficulties of bullying with a 10 year old girl. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. Live it up. Or this will be a business in and of itself, and thats fine too. Reviews. This is obvious at this point. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Fast, cheap, and good. I dont have this concern in podcasting. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. Yeah. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. Everyone does it. Go make good decisions and follow Decoder on TikTok. Make more shows, make more great content, and level up the stuff that youre doing.. Are you open to video? The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Our partners at Work x Work. In podcasting, it is fundamentally different. You are describing a mature company. Last year when we were all in this room, we could not stop talking about Spotify. Maybe one day you will, but not today. Yes, we do that all the time. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Thumbs up or thumbs down, library. We need certain things to calm down and other things to end. Ron hires a new co-host. You became the CEO of a formal division thats responsible for podcasts. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is the org chart question now. I just need answers.. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Like you said, yes, targeting is getting harder for digital social media platforms. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. See omnystudio.com/listener for privacy information. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. I love you very much. Menu. I do. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Sure we are. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its an audio medium. As that has happened, this thing has come along called audio. I end on this team because its very important, we have our business affairs team. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Its been cool. By the way, if you love digital audio, and we all do. Ill end on this. Both are completely okay and actually really perform well. Humans have a predilection for overcomplicating things. The only reason we have that number is because of broadcast radio marketing. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Is that part of your business affairs team, just selling the IP out? The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. It made it the medium that the internet promised creators it would give them but hadnt yet. You always do if youre running a startup. One is called the multi-platform group. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Everything will get better, faster, and easier if you parallel-path projects. Find ratings and reviews for the newest movie and TV shows. I talk to a lot of digital media CEOs and digital media types. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Bob Pittman can buy Stuff Media and say, You know what? He also co-owns a company with us. Podcasting not to your question, but as a side answer has bucked that a lot to date. A third of all the media we consume is just audio. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Youve been more or less anti-subscription. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Is radio the upsell on podcasting for you? I can talk about sexuality or about what trends I do or dont like. I dont know that it needs innovation. I just get a little bit defensive or protective about the other 3,000 shows. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Everything, I promise you, is simpler than you think. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. We all did it. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. We have a few minutes left. The NFL is very similar. We wanted access to that to shout really loudly about the stuff we were doing. Its not like, I spent 95 percent of our time on Will Ferrell. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Its why we widely distribute. I know that sounds crazy. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its called Hot Pod, written by our very own Ariel Shapiro. Like I told you, we all have the same problems. Its gone. Go follow Conal on TikTok, its great. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . I think thats it. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. I want you all to download the iHeartRadio app. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Its a massive amount of the stuff we take in and that we call the media. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? It has been a player in the audio space across multiple kinds of distribution for a long time. Number two was this massive marketing machine. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Youve never bought downloads to run game ads? #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Its finally arrived. Thats the only difference so far. What that meant for us was that we were not the main course anymore, as it were. No Longer So. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. This has made podcasting different. First of all, search engine optimization, period, is a version of what youre talking about. In the podcast, she . You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. We taped this episode live at Hot Pod Summit. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. He was like, I believe in this medium. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. It often is. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. You launched a lot of new stuff. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. I have not mastered this, by the way. Anderson .Paak agrees to do the podcast. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Are you saying, Its actually billions of podcast impressions? You brought up your numbers, so I have to ask you about them. Theyre mine. Weve arrived. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. These are marketers who are usually really good at this stuff like really good. The Ron Burgundy Podcast. All I see is this constructiveness across these two segments. Radio and podcasting have very different constraints. Is that something you think about as targeting? Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. He only came on here to pitch the app. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron listens to an Opera Singer, to see what all the hype'sabout. Subscribehere! Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Walk us through what that actually means. Those companies are also struggling. Its not mutually exclusive, first of all. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. There is always something new happening. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. LOTS of podcasts have ads okay? Theyre just trying to grow their audience while youre selling the ads. I will test anything. Im proud of the numbers. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Yeah, we do too. Its really that simple. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Its not a huge focus for us. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. It didnt go well for him either. Yeah, youre right. Usually, yeah. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. That is some real Silicon Valley stuff. Are you doing that math? He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Radio is a more ruthless industry than podcasts. Youre the CEO of iHeart Digital, which is a big company with a long history. To put it simply, we have a platform. Im very interested in the derivative work potential of podcasts. The Ron Burgundy Podcast. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. The counterexample there is obviously Joe Rogan at Spotify. But that maverick approach has included some controversial steps as well. Broadcast radio is a mass-reach medium still today. We will avoid, at almost every turn, simplicity. ChatGPT will eat us all. The reason I ask that question all the time is because Im always curious. Film series [ edit] This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. Nothings perfect, but its pretty close to perfect. I have to say people are very excited to hear from you today. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. These are objective truths. They want to do a really good job. Aren't. Real. CPMs are going up and the quality of the online ad marketplace is going down. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Ive just really struggled to understand why you would do that. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Weve all seen this, so Im not saying anything privileged. We take this for granted as creators, as publishers, and as networks. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Subscribe to our daily newsletter! Be a startup, or is it something that you did? I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. WARNING: This episode was haunted by a ghost. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. So far, that is all we know, which is a shame. Barlow is a writer and producer on the show as well as. Join America's favorite . When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. Is there any tension there at all? Ron and Carolina get advice about how to navigate the dark web. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Movies. How do you make sure they get attention? A bonus episode that somehow escaped the vault. Its not like a low-engagement medium. I can go on as long as I want.. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. The Ron Burgundy Podcast Season One Trailer. It hasnt yet hit this moment of reverse-engineering from the platforms its on. And that will lead to conversion for something else for you? Thats what it sounds like. One is really good companion content to a lot of the shows theyre making for Netflix. Its clearly not as regulated as radio. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. The other is the digital audio group. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Up or down on NFTs? The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. Hello, my friend. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . We have talked about a lot of your shows, and we have talked about all of the new things youre doing. I dont predict what we might get. Why did you want to sell to iHeart? This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. The standard Facebook line is, Okay, youre going to find your customer. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Hi, Ron Burgundy fans! The way to do that was to create two segments in our company. Inside iHeartMedia, its an audio company. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That got its own set of executive producers out of LA who shepherd the NextUp program. Episodes. Yes, of course we are. And everything in between. I think its really cool. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. That is technically a long tail show. This year, were all talking about YouTube and video podcasts.
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